If you are a therapist looking to expand your clientele, here’s a great content strategy you might benefit from.
Nowadays, creating great content is how you can grow your audience and authority online. However, the quality of your writing matters if you want to stand out.
Therefore, if you wish to learn more about the benefits of creating rich and shareable media on your website or online platform, read on.
1. Build Trust Amongst Your Followers and Clients
Providing informative videos, blog posts, and graphics will help you become an authority in your wellness niche. Your followers are more likely to share your work with their own followers, spreading your reach and allowing your therapy business to grow, both physically and online.
Improving your work while making it educational and factual will also help you build trust in your field as well.
If your followers have any questions regarding their health and wellbeing, they may go to you before anyone else. Especially if they have found your posts helpful in the past.
Create informative videos, Pinterest-worthy graphics loaded with information, and posts filled with links to recent scientific studies.
2. More Opportunity For Better SEO (Getting found on Google)
Google doesn’t simply pull out random sites from a hat every time someone types in a question. In fact, every time you ask Google something it uses an incredibly intelligent algorithm to come up with the best answer. Content that your readers find useful massively helps your SEO.
SEO stands for ‘search engine optimization’, and it’s how search engines like Google categorize your blog or site. The more information gathered within your site or blog post, the better chance you’ll have a ranking on the first page.
Most people who search for something through a search engine will click on the first or second link that pops up, as it’s usually the more reliable source.
Longer posts tend to rank better in search engines, so try to keep your blogs regarding health and wellbeing around 600 words or more. Also, incorporate keywords for success.
3. It Improves Your Brand as a Therapist
If you’re trying to establish your brand online, pumping out quality writing is a reliable way to do so. More people will listen to what you have to say if you provide value. There are many voices on the internet, and most of them are not worth listening to — so make yours count!
Why should clients choose you over another therapist? Creating media online will help clients learn more about you, so they can choose whether or not you’re a good fit for them.
4. You’ll Help More People
Not everyone has access to seek professional help. However, if you devote yourself to creating informative media on your website and sharing it on your social channels, you can help people who wouldn’t have normally considered going to therapy by sharing your knowledge.
5. More Clicks on Your Social Media Sites
Having a website can be important if you’re trying to grow your business or personal brand because it serves a one-stop-shop for potential clients. Add a link to your site on all social media sites such as Facebook and Instagram. Staying connected also ensures you’re easy to get hold of.
However, this also works the other way around. If your site is performing well, you’ll gain more followers on your other social media platforms. Having a greater audience will help you collaborate with other popular creators in your field.
Having high-quality writing on your site also allows you to recycle your work for other platforms. For example, if you write a successful post about managing your mental health while trying to achieve a healthy work/life balance, you can use it as a script and publish a YouTube video. This allows people who don’t normally read blog posts but watch YouTube videos to find your page.
What’s Great Content, and How to Improve Yours?
What separates unengaging work, from rich media that makes your viewers want to stick around?
Rich content doesn’t necessarily mean that it’s jam-packed with information that’s hard for the average person to decipher. Choose your words carefully as wordiness turns people off.
Another way you can make your writing on therapy easy to read is to avoid creating walls of text. No one wants to read a blog post that reads like a textbook. Add images and videos to keep your post stimulating. Infographics are also a very good way of getting across complicated ideas.
Try to keep your paragraphs short. Three sentences per paragraph is a lot easier on the eyes.
Optimize Your Site for Mobile Devices
Your media can very well be brilliant! However, if it’s not optimized for mobile phones, users will click away without a second thought.
Therefore, after ‘beefing up’ your media online, make sure it looks flawless on a mobile device. The site should load quickly and the text should easily fit on a tablet or phone. Check your images too. If they are blurry and pixelated, this can negatively impact the way users experience your posts.
Link Your Sources
You can say just about anything on the internet. However, just because something has been published online does not make it factual! If you want to be known as a credible source — both to your devoted readers and newcomers — always back up your claims with evidence. Use authority sites in your field to gain validation.
There you have it! These are the 5 benefits you’ll experience when upgrading your work to create great content online.
If you find that your engagement is low, improve the quality of your website by making posts that are informative, engaging, and shareable on social media! Once you have done this, you’ll be shocked at just how fast your therapy-related business could grow.
Do you have any tricks to make sure you can write the great content that you want? Have you got testimonials on your website? Where have you put them?
Let me know in the comments below or on Facebook: